1. Subject - identify the subject matter by assigning project temporary working title.
2. Objectives - identify client's objectives.
3. Audience - identify who the product is being seld to and what marketing techniques would work for this group of people.
4. Delivery System - identify how the audience will view the video. The delivery system includes a video monitor or falt screen.
5. Length - identify how long the length of the display will last.
6. Budget - identify how much the display will cost - the amount of money needed to produce the program
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